The Hospitality CDP

Turn your data into loyal guests

Personalize your digital marketing at scale with real-time customer data, advanced segmentation and powerful automations.

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Orchestrate digital relationships that convert.

Use all your data and drive more revenue with less effort—Familiar helps your marketing team work smarter, not harder.

Audiences

Build any customer segment

Create dynamic audiences without data limitations. Use our visual segmentation engine to tailor offers and campaigns based on customer interests and behaviors—driving deeper engagement and conversions.

Scenarios

Automate all your marketing

Build complex marketing workflows in minutes with a no-code visual editor—trigger personalized actions, messages, and offers based on real-time customer behaviors.

Campaigns

Design engaging campaigns

Create and launch campaigns with ease. Build templates, customize content, and design high-converting messages using intuitive, built-in design tools.

Syncs

Send customer data anywhere

Expand your reach by syncing customer data with third-party sales and marketing apps—delivering targeted promotions and messages where and when they have the most impact.

For boutique properties, hotel groups and global chains.

From simple campaign management to complex marketing automations and data syncs, Familiar scales with your brand.

Get a unified customer view

Centralize your customer data into a single, 360° profile. Share a definitive source of truth across teams to drive smarter decisions and personalized experiences.

Lower customer acquisition costs

Spend your ad budget smarter and maximize ROI. Use lookalike audiences, retargeting, and suppression lists to focus on high-value prospects and reduce wasted spend.

Grow loyalty and lifetime value

Generate more revenue per customer with tailored offers, loyalty and engagement enhancement, better ad targeting, and implementing next-best-action decisions.

Free yourself from legacy software

Free yourself from legacy software and do more with your data. Activate enriched customer profiles in best-in-class sales and marketing tools to drive growth.

Automate customer engagement

Orchestrate engaging, cross-channel experiences that drive revenue on autopilot. Use automation to deliver the right message, offer, or action at the right moment.